Warmgarant.nl is a new supplier of boilers for central heating systems on the Dutch market. The company offers total package solutions from their website including delivery, installation and maintenance.
In order to compete Warmgarant needed an online B2C ecommerce platform capable of attracting customers from their competitors. That meant focusing on enhanced customer experience and usability, as well as improved SEO capabilities.
Warmgarant and the Dynamicweb Partner, Bluedesk, has used the Dynamicweb All-in-One platform to create a B2C solution to support the business objectives of Warmgarant. One of the key functionalities is the product configurator, which enables the visitors to customize their solution, by choosing the proper boiler, thermostat, various add-ons and maintenance options. On top of that comes the interactive shopping assistance, helping the customer find the solution they are looking for. Just by answering a couple of questions, the shopping assistance will guide the customer straight to the solution that matches the specific needs and wants. This feature helps create upsell, as it generates total product solutions. Finally, the solution gives the customer the full possibility to compare prices and offers on Warmgarant.nl with the competitors’, so that customers feel assure when placing an order.
The new solution combined with a range of online marketing services has established Warmgarant among the absolute key-players on the Dutch market. Warmgarant.nl has climbed the search engines, which has ensured a constant increase of online visitors. In total, the daily sales has risen from 2 to approximately 40 boilers a day.