PGL is a market-leading provider of activity courses and holidays for schools, youth groups, family holidays and summer camps for unaccompanied children in the UK.
To take a complex site with lots of functionality and make it consistent, compatible and user-friendly across all formats. Ultimately, improving design and reach to increase sales.
A key requirement for the single site application was to cater for five separate marketing organisations in the business, each one with a completely different audience demographic and each with a unique approach to market. This was achieved through dynamic theming and bespoke detailed Content Management using Dynamic Web, but with common and highly intelligent custom modules that can be used by all marketing organisations. Under the covers, key data is mined and mixed in from their extensive back office systems to ensure continuity with bookings, availability and eligibility for holidays, all in a live environment using very secure web services. Full Holiday Search, Booking, Payment Facilities and User Management Systems were developed specifically to cater for customers’ unique requirements using the latest Dot.Net C# technologies, in a secure environment that protects children’s data and personal details online. The site is currently live in English, but also supports Spanish and French languages with a view to adding further variations as the business grows.
The response from stakeholders and PGL’s network of centres has been extremely positive. It’s too early to garner evidence of the true impact of the responsive design, but as a team we have learnt a tremendous amount and developed new systems that will allow us to build bigger, more complex sites in a shorter time.