Altijd Handig Horeca is a Dutch company specializing in selling indoor and outdoor catering furniture, and offers a vast assortment for restaurants, cafés, bistros and canteens.
Altijd Handig Horeca wanted to incorporate ecommerce to become one of the first Dutch companies within its business genre to offer the whole product catalogue online. In addition, the company also wanted email marketing capabilities to promote their products.
First Bluedesk E-business and Altijd Handig Horeca listed the all the wishes and demands for the new ecommerce solution. Based on that list, they chose Dynamicweb as the ideal platform to support the venture, primarily because of the scalability and flexibility combined with the integrated email marketing capabilities. Bluedesk E-business then used the platform to develop the new solution. The keywords were conversion and ease of use, which resulted in a simple, but very user-friendly design focusing on user flows and easy check out.
Since the launch, the online marketing team has boosted the SEO efforts, meaning that within the first ten weeks the amount of users has increased with more than 100%. It has not only boosted online sales, but also the number of new email subscribers.